Date: November 7, 2025
This report provides a comprehensive overview of Cricketqube's impact, drawing insights from our engagement with the community. While detailed analysis is based on 325 known participants within the SportFin system, our introductory summary reflects the broader reach of our programmes, serving an estimated total of 905 participants, including an additional 580 individuals engaged through various initiatives not yet captured in the system. This report aims to clearly articulate the significant social value generated through our activities.
| Metric | Value |
|---|---|
| Total Participants Served (Estimated) | 905 |
| Total Social Value Generated (Extrapolated) | £6,535,426.75 |
| Average Social Value per Participant | £7,221.35 |
The following visualisations highlight our core impact areas:
Figure 1: Gender Distribution of Participants (325 known)
Figure 2: Outcome Group Correlations (325 known)
Figure 3: Social Value Distribution by Outcome Group (325 known)
Our analysis of the 325 participants registered in the SportFin system reveals key demographic insights into the communities we serve.
The participant base shows a balanced gender distribution, with 176 Male participants and 149 Female participants. This indicates effective engagement across genders.
Figure 4: Gender Distribution of Participants
A significant portion of our participants fall into the Youth category (204 participants), highlighting our strong engagement with younger demographics. We also have a substantial number of Older Adults (98 participants), followed by Adults (17) and Young Adults (6).
Figure 5: Age Group Distribution of Participants
The ethnicity data indicates a diverse participant group, with a notable proportion where ethnicity data was not recorded (131 participants). Among those recorded, White - British (83 participants) forms the largest group, followed by White and Asian (29), Kurdish (14), and Bangladeshi (12).
Figure 6: Top 10 Ethnicities of Participants
Understanding how participants interact with our programmes is crucial for assessing operational effectiveness and reach.
Our engagement data shows that the majority of interactions are from Participants (3315 engagements), with valuable contributions from Staff (333 engagements) and Volunteers (261 engagements). This highlights the core focus on direct participation in our activities.
Figure 7: Engagement Distribution by Role
The most popular activities by engagement count include Leisure United Blakelaw Family Session (754 engagements), Gateshead Older People Assembley (556 engagements), and Newcastle HAF Camp (496 engagements). These activities are key drivers of participation.
Figure 8: Top 10 Most Popular Activities
To understand the broader community impact, we have mapped the residential locations of our 325 known participants against the Indices of Multiple Deprivation (IMD) 2019.
The analysis of IMD Deciles for participant locations reveals that a significant proportion of our participants reside in areas experiencing higher levels of deprivation. The mean IMD decile is 3.79 (with a median of 3.0), indicating that on average, our participants come from areas in the more deprived half of England. Specifically, a large number of areas fall within decile 1 (most deprived 10%) and decile 3. This highlights Cricketqube's important role in engaging communities with significant needs.
Figure 9: Geographical Distribution of Participant Deprivation (IMD Deciles)
Our programmes are correlated with a diverse range of positive outcomes across several key thematic areas.
The most frequently correlated outcome groups are Education & Human Capital (319 participants) and Mental Health (319 participants), followed by Physical Health (171), Social Capital (171), and Crime (133). This demonstrates a broad positive influence on participants' lives.
Figure 10: Count of Unique Participants by Outcome Group
Specific outcomes showing high correlation include Confidence Improvement (319 participants), Social skills/Teamwork Improvement (319 participants), Vocational Skills Development (319 participants), and Life Satisfaction (Subjective Wellbeing) Improvement (319 participants).
| Outcome Group Type | Outcome Name | Participant Count |
|---|---|---|
| Education & Human Capital | Confidence Improvement | 319 |
| Education & Human Capital | Social skills/Teamwork Improvement | 319 |
| Education & Human Capital | Vocational Skills Development | 319 |
| Mental Health | Life Satisfaction (Subjective Wellbeing) Improvement | 319 |
| Education & Human Capital | Academic Aspirations Improvement | 204 |
| Education & Human Capital | Educational Attainment Improvement | 204 |
| Education & Human Capital | Employability | 204 |
| Education & Human Capital | Household income | 204 |
| Physical Health | Cardiovascular Disease Risk Reduction | 171 |
| Social Capital | Better awareness and understanding of others | 171 |
Table 1: Top 10 Outcome Correlations
The outcomes observed in Cricketqube's participants are consistently supported by academic research on the impact of sport and physical activity.
Participation in sports, especially team sports, significantly enhances self-confidence and social skills in children and adolescents. Studies show that sports foster positive relationships, improve communication, cooperation, leadership, and empathy[R1][R2][R3][R4]. This involvement also contributes to better emotional regulation and a stronger sense of belonging[R1][R2]. For adults, sports participation is linked to improved psychological well-being, including higher self-esteem and better social outcomes like self-control and interpersonal communication[R5].
While direct research on "physical activity and vocational skills development" is less abundant, studies highlight that physical activity is crucial for a healthy workforce. Sport-based interventions can develop "soft skills" such as personal responsibility, teamwork, time management, and conflict resolution, which are valuable in the workplace[R6].
Leisure-time sporting activity is consistently associated with higher well-being and life satisfaction across all age groups[R7][R8]. Regular physical activity, including sports, is linked to reduced symptoms of depression and anxiety, and improved mental health and cognitive health[R9].
Research indicates a positive relationship between athletic participation and academic achievement and aspirations. Athletes often have higher educational aspirations and, in some cases, higher grade point averages than non-athletes
Online Academic/Industry Sources used for research validation
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